Type of Franchises

Franchise generally means a right or privilege. Booster Juice provides three types of Business programs:

1)      Single store Franchise: In the single store franchise you can open one store at the location of your choice and it will cost you about 30,000 dollars and you must pay it as a lump when you sign the franchise agreement. The company will build the entire infrastructure and will supply you with the furniture, accessories, inventory, etc. And you will have to pay for all of these.

2)      Conversion franchise: In conversion franchise if you run a similar type of business and you wish to convert it to Booster Juice it can be done in only 15,000 dollars and you old location will be re-designed by the company.

3)      Regional Development Agreement: In regional development agreement rights are given to a person or an organisation to open a specified number of franchises in a given geographical area. The cost varies from about 110,000 to 600,000

Referance: http://www.freefranchisedocs.com/booster-juice-UFOC.php

The Customers

Booster Juice has many benefits such as good for metabolism. It’s energetic and the food is full of calcium and proteins so that is why most of the customers like teens, children’s and Children with their parents come to Booster Juice. So we can categories into three groups according to different age groups.

Children are with their parents: Most of the time Parents buy smoothies and pick up a healthy and a tasty diet for their children’s. Some children’s like to drink juice so booster juice has freshly squeezed juice which is full of calcium.

Regulars: For the regulars they pick most of the health conscious food such as low fat frozen Yogurt and fresh fruits and vegetables. The health conscious diets are full of proteins and they are good for your metabolism.

Reference: http://best-writing-service.com/essays/Business/Booster-Juice-Business.html

Employees

With almost 300 locations across Canada Booster Juice have many job opportunities. Booster Juice has more opportunities to high school and college students for part-time and full-time. Booster Juice also gives carrier opportunities as well. We can also apply online for more job opportunities. You can also work on special work permit as you as 12. Minimum age to work at Booster Juice is 14 with that you can gain experience in early age.

There are many job opportunities at Booster Juice such as Cashier, food counter attendant and management. Cashier and Food counter attendant make up to $12 per hour, But If you work in Management you make up to $30,000 to $40,000.

Working at Booster Juice you have many benefits like you get paid for your training. You get flexible hours, and you get special discounts and free food after the shift. If you are qualified employee you get healthcare benefits, financial assistance and pension plans.

Reference:http://www.job-applications.ca/booster-juice-application/

Boosting the brand

Effective marketing is a very important part of the successful booster juice business structure. It’s really important to promote the building brands and booster juice through celebrity and media etc.

Most of the marketers use all kind of promotions to increase their business. Booster juice does that too. Promotions such as free smoothie on your birthday and Booster juice gift cards are an excellent gift to present to a loved one. This is a great way increase sales and ultimately grow the loyalty of customers. Promoting through the sports is another way to increase the name of the business, Such as sponsoring the sports celebrity.

Booster juice provides catering for all types meets customer satisfaction every time. Booster juice also provides catering for school lunch programs. Social media such as Facebook and Twitter is another way to attract more and more people.

http://www.marketingmag.ca/news/marketer-news/booster-juice-partners-with-jays%E2%80%99-bautista-33060

Introduction

Booster Juice is the Canada's largest chain of smoothie bar and fresh juices. Booster juice opens its first store in Edmonton in 1999 and has grown over to 170 locations worldwide. They have annual growing rate of 30%. They offer lot of varieties of smoothies and juices which are of very high quality and good for health and they have reasonable prices for their products so that every person can afford it and moreover customers can design their own drinks to please their individual taste or energy needs.

 These drinks not only healthy thirst quenchers but also can be used as power breakfasts, workout snacks and meal replacements. The main goal of Booster Juice is to create a healthy option for fast food, but still having fast and timely service. They have won several awards and also have a Guinness World Record of largest smoothie. Their unique and lively atmosphere attracts many customers into the store.

References: 

Ellen Guffey, 2011 Business Communication Process and Product Sixth Canadian Edition Pg 175, 180
http://en.wikipedia.org/wiki/Booster_Juice