Introduction

Booster Juice is the Canada's largest chain of smoothie bar and fresh juices. Booster juice opens its first store in Edmonton in 1999 and has grown over to 170 locations worldwide. They have annual growing rate of 30%. They offer lot of varieties of smoothies and juices which are of very high quality and good for health and they have reasonable prices for their products so that every person can afford it and moreover customers can design their own drinks to please their individual taste or energy needs.

 These drinks not only healthy thirst quenchers but also can be used as power breakfasts, workout snacks and meal replacements. The main goal of Booster Juice is to create a healthy option for fast food, but still having fast and timely service. They have won several awards and also have a Guinness World Record of largest smoothie. Their unique and lively atmosphere attracts many customers into the store.

References: 

Ellen Guffey, 2011 Business Communication Process and Product Sixth Canadian Edition Pg 175, 180
http://en.wikipedia.org/wiki/Booster_Juice